Marcela Lay is a seasoned Business Transformation and Growth Executive, currently serving as the Head of Customer Experience Practice at Avanade. With extensive experience leading product innovation and strategic change across various industries, Marcela has successfully managed significant P&L responsibilities and driven substantial revenue growth for Fortune 500 clients. A proponent of responsible AI and design thinking, Marcela champions operational excellence and collaboration, emphasizing a people-first leadership style. Recognized for outstanding contributions to the field, Marcela has received multiple awards, including the Women of Inspiration® Authentic Leader Award and the Stevie® Award for Maverick of the Year. Marcela's academic credentials include ongoing studies in Business Administration at Universidad Externado de Colombia and a certificate in Leading with Finance from Harvard Business School.
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