Christopher Frey

Christopher Frey serves as the Vice President of Sales at Avantra since June 2025, focusing on utilizing automation to enhance IT operations for enterprises. With over 20 years of expertise in the software industry, Christopher has a strong history of implementing innovative solutions that optimize IT infrastructure and improve efficiency. Prior to Avantra, Christopher held the position of VP of Sales for North America at Redwood Software from December 2012 to June 2025, where efforts concentrated on automating processes to minimize costs and risks associated with manual tasks. Previous roles include Account Executive positions at Hewlett Packard Enterprise, Symantec, Clarizen, and IBM (SPSS). Christopher completed a Bachelor of Arts in Political Science and Communications from California State University, Chico, between 1998 and 2003, and attended De La Salle High School from 1994 to 1998.