Tyrell James is a strategic design leader and UX innovation expert with extensive experience across various industries. They served as a project coordinator at RockCorps and a new business executive at Incentivated Ltd before taking on roles such as lead interaction designer at the UK Home Office, where they managed design teams and launched significant user-centric services. Tyrell has held positions at Publicis Sapient and We Draw Pictures, leading design initiatives for diverse clients, and contributed to the development of a Core Design System at bp. Currently, they are the head designer at Avegen, leading efforts to unify digital health applications, and also co-founded Babbu, where they established the product's UX and design.
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