Building the future of beauty, personal care and lifestyle brands.

Avenir Collective acquires, builds and scales disruptive brands across beauty, personal care, health, wellness and lifestyle.

We partner with businesses that solve real consumer needs through products grounded in efficacy, trust and lasting relevance. Combining deep brand expertise, operational excellence and global scale, we help exceptional brands unlock their full potential while preserving the qualities that make them unique.

Our portfolio includes brands such as Wrinkles Schminkles, with future growth driven through a combination of strategic acquisitions and brand development.

Formerly Olsam, Avenir Collective is backed by NorthWall Capital and headquartered in London, with operations spanning the UK, Europe, North America and Australia.

We're actively seeking the next generation of brands in beauty, personal care, health and wellness. If you're a founder, advisor or business owner exploring growth, partnership or succession opportunities, we'd love to hear from you.

 

Avenir Collective

Ben Poynter

This department oversees the development and strategic direction of brands to enhance market presence and consumer engagement.

Brand Management

This department focuses on the creation and enhancement of products to meet market needs.

Product Development

This department oversees the development, coordination, and execution of creative projects within the organization.

Creative Operations

This department focuses on managing online interactions and enhancing the brand's presence across social media and digital retail channels.

Digital Engagement

This department manages financial planning, accounting, and reporting functions.

Finance Department

This department oversees financial planning, reporting, and management to ensure effective financial operations.

Avenir Collective

Org chart

Teams

Brand Management

Product Development

Creative Operations

Digital Engagement

Finance Department

Financial Management

Offices

Avenir Collective

Org chart

Teams

Brand Management

Product Development

Creative Operations

Digital Engagement

Finance Department

Financial Management

Offices

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