Sofia Lund is a seasoned executive and visionary in the wellness and HealthTech sectors, currently serving as the CEO of Evogenom, where they are pioneering a DNA-based wellness companion. With a rich background that includes founding S Factor Company to support early-stage entrepreneurs and leading brand and customer experience initiatives at Blueprint Genetics and Quest Diagnostics, Sofia has a proven track record in brand strategy and growth. In addition to their leadership roles, they actively mentor emerging startups and coach innovators through programs like the S Factor Kickstarter Program and at Hanken Business Lab. Sofia is dedicated to building meaningful brands and transformative experiences that empower individuals and foster innovation.
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