Sarah Bickerton

Sarah Bickerton is a strategic and data-driven marketing leader with over a decade of experience in SaaS field marketing and demand generation. Currently, they serve as a Senior Demand Generation Manager at AvePoint and are pursuing a degree in Marketing at Regent's University London. Previously, Sarah held various roles at Diligent, including Director of Field Marketing and Marketing Manager for Demand Generation, and worked at GE in multiple marketing capacities, focusing on digital campaigns and social media management. Their expertise encompasses driving go-to-market strategies, pipeline growth, and revenue impact.