Carlos Ponce is a highly experienced Commercial Executive with over 30 years in sales, specializing in business development, product innovation, and multichannel strategies. They held the position of National Executive Sales Manager at Philips Lighting from 1997 to 2003, and later served as Commercial Director at Nestek de México (Grupo Encanto) from 2003 to 2021. Currently, Carlos is the Head of Offline Channels at AVERA, focusing on home appliances. Their diverse expertise encompasses strategic communications, sales management, and team development, reflecting a commitment to creative and adaptable thinking in driving value. Carlos graduated from Universidad La Salle México in 1984.
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