Cedar Rihani

Strategy Director, Corporate Wear & Brands at Avery Dennison

Cedar Rihani is a seasoned executive with extensive experience in revenue generation and strategic leadership across various organizations. Currently serving as the Chief Revenue Officer for the Lion Brothers Division at Avery Dennison since May 2023, Cedar previously held the same title at Lion Brothers Inc. before its acquisition by Avery Dennison. From 2018 to 2022, Cedar was the Chief Strategy Officer and Chief Revenue Officer at Xenith, where responsibilities included leading diverse revenue channels and developing direct-to-consumer strategies. Cedar co-founded and served as Chief Executive Officer at Bolt Athletics from 2009 to 2018 and previously held multiple sales leadership roles at Football America from 2003 to 2009. Educational qualifications include a Bachelor of Science in Kinesiology from Columbia Union, along with studies at the University of Maryland and the University of Arkansas.

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