Patrick Johnson MA is an accomplished marketing professional with extensive experience in digital marketing, demand generation, and eCommerce strategy. Currently serving as the Director of Marketing and Demand Generation at Avery Dennison, Patrick successfully increased eCommerce revenue from 2% profitability to 30% across various paid media channels. Previously at KEEN, Patrick maintained an impressive ROI of 98% while leading a team to achieve performance KPIs significantly above target. Experience also includes pivotal roles at TruMC Agency, Hilton Worldwide, and Dex Media, where Patrick demonstrated a strong ability to scale teams, enhance digital marketing performance, and boost sales through strategic initiatives. Educational background includes a Master's degree in Leadership from Liberty University and a Bachelor's degree in Business Administration from Texas Woman's University.
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