Gretchen Eischen is a seasoned marketing executive with over 18 years of experience in global B2B technology marketing and customer success. Currently serving as Chief Marketing Officer at Avetta, they previously held prominent roles at SAP, including Head of Marketing for Procurement Solutions and Chief Marketing Officer for SAP Ariba and SAP Fieldglass. Throughout their career, Gretchen has demonstrated expertise in strategic leadership, operational excellence, and customer engagement, while also being a dedicated advocate for diversity and team development. As a thought leader and founder of GTM Strategy, they specialize in go-to-market strategies and organizational design for B2B executives.
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