Siri B is an experienced sales leader currently serving as Senior Sales Director for ASEAN at AVEVA since August 2023. With a strong background in business development and sales management, Siri previously held the role of Manager of Business Development at Salesforce, where responsibilities included leading a team to drive growth in the Enterprise and Mid-market segments in the Philippines and Thailand. Prior experience as Regional Sales Manager at Elsevier involved coaching high-performing account managers across Southeast Asia and developing strategic sales initiatives. Siri's career also includes significant roles at Novartis as Key Account Manager, and earlier positions at Roche and Sanofi, focusing on cardiovascular products and medical sales. Siri holds an MBA from London Metropolitan University and a Bachelor's degree in Chemistry from Prince of Songkla University.
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