Hien T.

Hien T. currently serves as the Director of Growth for Digital and ECommerce at Avid, focusing on improving conversion rates and user retention through data-driven optimization. Previous experience includes a role at BenchSci as User Insights - Growth, where qualitative and quantitative research on scientists’ behaviors was conducted. Hien T. has also worked at Plenty of Fish as a Senior Data Analyst across various domains like growth, monetization, and core matching. A prior Research Fellow position at McGill University involved collaboration on health engagement strategies, while a role at SnapTravel centered on business operations and growth, significantly boosting email marketing performance. Hien T. managed Vietnam and Cambodia markets at HotelQuickly, enhancing the platform's reach in the APAC region. Educational background includes an MBA in Business Analytics from McGill University and advanced product management training.