James Robinson

James Robinson is a strategic and results-driven Corporate Communications leader with over 20 years of experience in internal and external communications, corporate affairs, and crisis response. Currently serving as Vice President of Communications at Avid since 2025, James has previously held significant roles at organizations including Rentokil Terminix and GCI Health, where they led communications during major corporate transactions and drove brand repositioning. James holds a BA in English from the University of Mississippi and is pursuing further studies in Government Relations and Public Affairs at Georgetown University. Known for building high-performing teams and designing impactful governance models, James excels in high-stakes environments, aligning communications strategies with business priorities to enhance stakeholder trust and brand equity.