Keri Middleton

Keri Middleton is a seasoned marketing professional with extensive experience in demand generation and field marketing. Currently serving as Senior Director of Global Demand Generation at Avid since March 2014, Keri has developed comprehensive B2B marketing strategies and executed content-driven campaigns while maximizing technology for campaign effectiveness. Prior roles at Avid include Director of Global Demand Programs and various leadership positions in field marketing for the EMEA region, where Keri was instrumental in generating sales pipelines and fostering cross-departmental collaboration. Before joining Avid, Keri held several marketing roles at Technicolor, focusing on digital cinema marketing, strategic account management, and campaign deployment. Keri holds a Bachelor of Arts (Hons) in Politics & Sociology from the University of the West of England and a CIM Postgraduate Diploma in Marketing from the University of West London.