Laurie Durcan

Laurie Durcan serves as the Senior Director of Avid Customer Association at Avid since May 2019, bringing extensive experience in marketing and strategic consulting. Previously, Laurie worked as a Marketing Consultant independently and as Managing Director at GMG Insights, where expertise included B2B product marketing challenges, brand development, competitive strategy, and market research. Earlier roles include Account Director at VOXmarketing, where Laurie managed rebranding initiatives, and VP of Management Supervisor at Arnold Worldwide, leading integrated agency teams and developing strategies for client divisions. Laurie's educational background includes a JD from Boston University School of Law, a BA in American Studies from Fairfield University, and a study abroad program at La Sorbonne focused on French language and literature.