Edna Cheung

Edna Cheung is a seasoned marketing professional with extensive experience in CRM operations, digital marketing, and campaign management. Currently serving as a Marketing IT Business Consultant at Avidity Biosciences, Inc. since June 2025, Edna previously held leadership roles such as Director of CRM Operations and CRM Campaign Manager at Klick, where responsibilities included managing over 100 projects annually and enhancing email deliverability by 15%. Prior experience includes significant contributions at Bell Media, achieving a 224% increase in email sales revenue and managing audience segmentation for targeted campaigns. With a B.Comm in Marketing Management from the University of Guelph, Edna has consistently demonstrated expertise in online marketing strategies, compliance, and team leadership across multiple organizations.