Lisa Abbott is a seasoned product marketing executive with over thirty years of experience in B2B marketing strategies, specializing in software and SaaS. They have held pivotal roles at notable companies such as Amazon Web Services, Genesys, and Autodesk, successfully leading initiatives that enhance customer engagement through web, social media, mobile, and voice platforms. Currently, Lisa serves as a Senior Product Marketing Manager at AvidXchange, Inc., continuing to leverage their expertise in the industry.
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