Ирина Андреева is a UX & CX researcher with a comprehensive background in market analysis and research. They earned a Bachelor's Degree from the Moscow Aviation Institute and a Master’s Degree in Marketing from Plekhanov Russian University of Economics. Ирина has held various roles including Economic Analyst at МегаФон Ритейл, Marketing Assistant at Luftera, and Market Analyst at IndexBox Marketing. More recently, they served as the UX Researcher Lead at Markswebb before transitioning to the role of Senior UX Researcher at Авито in 2024. Currently, Ирина is a Senior Researcher at Qiwi, continuing to enhance user experience and customer insights.
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