Chris Edwards

Chris Edwards is a Principal Analytics Manager with over 15 years of experience in data science and analytics across retail, financial services, and insurance sectors. In the current role at Aviva, Chris leads a team focused on embedding data and real-time decision-making into marketing and strategic planning, achieving measurable improvements in customer engagement and marketing ROI. Previously, Chris held positions such as Insight Manager at Aimia Inc and Executive Manager at Quantium, where they led large data science teams and delivered impactful analytics. Chris also volunteers with Young Women's Trust to enhance the employability of young women by providing personalized CV feedback. Chris holds a BSc in Business from Birkbeck College, University of London.