James Appleton

James Appleton is the Head of Innovation Delivery at Aviva, where they have developed a strong career in product and proposition development. With a strategic mindset and excellent communication skills, James has contributed significantly to Aviva’s marketing department over the years, achieving notable milestones such as leading a successful strategy that positioned the company as a market leader in equity release by 2010. They played a critical role in designing the Aviva online retirement center, which enhanced customer engagement and significantly increased website visits. James holds a Bachelor's Degree in Marketing from Leeds Beckett University, having previously studied Spanish and Marketing at Northumbria University.