Peter Louca is a seasoned professional with over 20 years of experience in digital marketing and growth strategy, focusing on customer acquisition and digital transformation in various sectors including banking and retail. Currently, Peter serves as the Head of Paid Media at Aviva, leading a team in developing performance strategies across multiple channels. Previously, Peter held senior marketing roles at companies such as Barclaycard and Tesco Mobile, where they excelled in multi-channel marketing and data-driven growth initiatives. Peter holds a Master of Science in Computer Science and has consistently demonstrated a commitment to innovation and collaborative excellence throughout their career.
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