Tom Silom

Tom Silom is an experienced Conversion Rate Optimisation Manager at Aviva, since May 2019, specializing in personalization and experimentation to enhance Web and App performance with a strong customer focus. Key responsibilities include championing a test-and-learn culture, conducting controlled experiments for risk mitigation, delivering significant business impacts through A/B testing, leading collaborative ideation sessions, integrating user insights, and advocating for accessibility. Previously, Tom held roles as a Conversion Rate Optimisation Consultant at Aviva, Business Development Manager at Liquid Learning in Australia, Co-Founder of Original Cards, UK Sales Manager at visunext, and interned at Sherwin-Williams. Tom holds a BA in Business and Marketing from Sheffield Hallam University.