Will Chan is a skilled Product Designer currently employed at Aviva since July 2025, with prior experience at Direct Line Group from April 2022 to July 2025, where Will established User Research as an essential function within the team and led the creation of an in-house user research lab. Notable achievements include developing a new payment feature that enhanced customer flexibility and reduced call volumes. Will also served as a UX/UI Designer at 8Billionminds from September 2021 to August 2022, where a significant reduction in user drop-off by 90% was achieved through usability testing and the development of interactive prototypes. Earlier in Will's career, management of small businesses and sound engineering roles were held at New World and Creative Music Studios, respectively. Will holds a Professional Diploma in UX Design from Glasgow Caledonian University and a BTech in Music Technology from South East Essex College.
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