Michaela Hirsch

Michaela Hirsch is a seasoned professional with 20 years of expertise in sales, business development, and product management, primarily within the IT and AV industry. Michaela has held various key roles, including Director of Sales for Germany at Peerless-AV EMEA and Key Account Manager at Sharp Europe, where they developed strategic sales initiatives. Currently, Michaela serves as the Business Director for Pro-AV D/A/CH at GM|G Global Mounts Group and as Co-Chair of the AVIXA Women’s Council D/A/CH, advocating for workplace diversity and inclusion.