Hong-Swee Lim is the Associate Director at Avnet Asia, where they drive the business of Texas Instruments. With over 25 years of experience in sales, FAE, and product marketing, they previously held roles such as Senior Technical Manager at 2Wire and Senior Manager at Xilinx, focusing on DSP and embedded processing. Hong-Swee received multiple awards while working at Texas Instruments, including the Most Valuable APAC FAE award for two consecutive years. They earned a Diploma in Electronics and Electrical Engineering from Singapore Polytechnic, a B.Eng in Digital Signal Processing from Nanyang Technological University Singapore, and an M.Sc in Computer Engineering from the National University of Singapore.
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