Mike Reitcheck

Mike Reitcheck currently serves as the Director of Customer Applications Engineering at Avnet, where responsibilities include leading teams that provide dedicated technical support for the Broadcom, Xilinx, and Marvel product lines, in addition to managing a Guadalajara centralized engineering solutions team. Prior to this role, Mike held several positions at NXP following its acquisition of Freescale Semiconductor, culminating in the role of Director, America's Customer Application Engineering, where leadership of the Field Applications Engineering organization resulted in over $500M in revenue and $2.5B in design wins in the first half of 2016. Mike's earlier experience includes managing teams of Field Applications Engineers, direct account management for global clients such as Motorola and Hewlett Packard, and sales management roles at Freescale Semiconductor and Motorola SPS. Educational credentials include a Master of Science and a Bachelor of Science in Electrical and Electronics Engineering from Gonzaga University.