Amanda So is a seasoned Senior Global Creative Producer specializing in immersive experiences at Avolta since January 2026. Prior to Avolta, Amanda held multiple roles at Merlin Entertainments from January 2021 to January 2026, including Creative Lead for Global Visitor Attractions & Events and Programs Manager for Merlin’s Magic Wand. Previous experience at Merlin also includes positions in figure production and management across various Madame Tussauds locations in Asia and production coordination at MMM Studios Acton. Amanda began a career in the industry as a General Management Graduate with The Tussauds Group, following a Bachelor of Arts in Theatre from Dartington College of Arts (2001-2004).
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