Freda Cheung

Freda Cheung is an accomplished senior executive with extensive experience in leadership roles across the Asia Pacific region. Currently serving as President & CEO of Avolta since October 2023, Freda previously held similar positions at Dufry Group, where responsibilities included overseeing operations as President & CEO for Asia Pacific, as well as serving as EVP/Country GM and Senior VP Commercial for Canada and the USA. At World Duty Free Canada, Freda managed a turnover exceeding $150 million and led over 300 employees as CEO, while also assuming the role of Vice President, Corporate Services. Freda Cheung holds a Chartered Accountant designation from CPA Canada and a Bachelor of Commerce (Honours) degree in Accounting from The University of British Columbia.