JB

Jason Berman

Vice President, Digital

Jason Berman is a seasoned marketing executive with extensive experience in digital strategy, brand marketing, and e-commerce. Currently serving as Vice President of Digital at Avolta since April 2022, Jason oversees the company's loyalty and e-commerce initiatives, including the global loyalty program Club Avolta. Previously, Jason held senior roles at NYC & Company, where responsibilities included overseeing digital, media, and brand marketing strategies, and served as Head of Social Media. Jason's background also includes leadership positions at Citarella, Inc., Beamly, DIRECTV, Denihan Hospitality Group, W Hotels, and Starwood Hotels & Resorts, where critical contributions were made in digital marketing and loyalty program management. Jason holds an MBA in International Marketing and Finance from DePaul Driehaus College of Business and a BS in Marketing and Management from The University of Kansas.

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