Werner Botes

Werner Botes is a seasoned professional in copywriting and communications, currently serving as Lead Copywriter and Neuromarketing Lead for Avon South Africa since May 2019, where responsibilities include managing and developing copy for brands while ensuring impactful consumer engagement. Prior experience includes roles as Purpose & Sustainability Communications Manager at CityVarsity, where oversight of the Journalism department was a key function, and various positions in agencies such as SquidArt, The PR Collective, and Taryn Fritz Public Relations, managing teams and high-profile clients across several industries. Earlier career stages involved editorial roles, including Entertainment Editor for People Magazine South Africa, and foundational experience in public relations and event coordination. Werner Botes holds a BA in Drama from the University of Pretoria and a BA in Social Sciences from the University of Johannesburg.