Lingfei Liu

Lingfei Liu is a Client Strategy Manager at AVOW since January 2023, specializing in mobile OEM advertising. Previously, Lingfei served as a Client Solutions Manager at TikTok, focusing on e-commerce client relationships and campaign performance analysis. Prior roles include Senior Account Manager at upyield, managing key accounts in the APAC region and Europe, and Account Manager positions at Media and Games Invest and adspree media, where Lingfei optimized campaigns and maintained client relationships. Lingfei began a career in marketing and project coordination through various internships and early roles, including at MUJI Europe and COTRI. Lingfei holds a Master of Arts in Anglistik from the University of Düsseldorf and a Master of Arts in Legal Linguistics from the China University of Political Science and Law.