AVOW
Lingfei Liu is a Client Strategy Manager at AVOW since January 2023, specializing in mobile OEM advertising. Previously, Lingfei served as a Client Solutions Manager at TikTok, focusing on e-commerce client relationships and campaign performance analysis. Prior roles include Senior Account Manager at upyield, managing key accounts in the APAC region and Europe, and Account Manager positions at Media and Games Invest and adspree media, where Lingfei optimized campaigns and maintained client relationships. Lingfei began a career in marketing and project coordination through various internships and early roles, including at MUJI Europe and COTRI. Lingfei holds a Master of Arts in Anglistik from the University of Düsseldorf and a Master of Arts in Legal Linguistics from the China University of Political Science and Law.
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AVOW
App growth marketing is becoming extremely competitive with more than 100,000 apps released to the Google Play store alone every day, which makes it difficult for brands to gain visibility and traction. It is clear that there is a strong need for alternative advertising sources and partners beyond the major app stores and advertising networks likeApple, Google and Facebook. AVOW has built strong partnerships with OEM (original equipment manufacturer) like Xiaomi Mi Ads and others, to offer alternative, brand safe advertising inventory to apps such as 99 Taxis, Joom, etermax and Olymp Trade. 1. AVOW expands the mobile marketing mix for global advertisers.2. AVOW has premium partnerships with leading OEMs worldwide.3. AVOW bridges this gap by aggregating OEM inventory to increase advertisers’ return on advertising spend.