AVOW
Sheily L. is an experienced media buying professional with a strong background in project management and campaign optimization, currently serving as Associate Director of Media Buying at AVOW since October 2021. In this role, Sheily focuses on user acquisition through mobile websites and specializes in RMG, IAP Gaming, and e-Commerce campaigns. Previous positions include Strategic Media Buyer at Applift, where campaign management and data analysis were key responsibilities, and Mobile Marketing Manager at Spyke Media GmbH, focusing on client account management and revenue generation. With a comprehensive educational background that includes a Master's degree in Educational/Instructional Technology from Universität des Saarlandes and a Master's degree in Business Administration from University Sains Malaysia, Sheily leverages a blend of analytical and strategic skills to drive performance in the mobile marketing sector.