AVOW
Sheily L. is an experienced media buying professional with a strong background in project management and campaign optimization, currently serving as Associate Director of Media Buying at AVOW since October 2021. In this role, Sheily focuses on user acquisition through mobile websites and specializes in RMG, IAP Gaming, and e-Commerce campaigns. Previous positions include Strategic Media Buyer at Applift, where campaign management and data analysis were key responsibilities, and Mobile Marketing Manager at Spyke Media GmbH, focusing on client account management and revenue generation. With a comprehensive educational background that includes a Master's degree in Educational/Instructional Technology from Universität des Saarlandes and a Master's degree in Business Administration from University Sains Malaysia, Sheily leverages a blend of analytical and strategic skills to drive performance in the mobile marketing sector.
AVOW
App growth marketing is becoming extremely competitive with more than 100,000 apps released to the Google Play store alone every day, which makes it difficult for brands to gain visibility and traction. It is clear that there is a strong need for alternative advertising sources and partners beyond the major app stores and advertising networks likeApple, Google and Facebook. AVOW has built strong partnerships with OEM (original equipment manufacturer) like Xiaomi Mi Ads and others, to offer alternative, brand safe advertising inventory to apps such as 99 Taxis, Joom, etermax and Olymp Trade. 1. AVOW expands the mobile marketing mix for global advertisers.2. AVOW has premium partnerships with leading OEMs worldwide.3. AVOW bridges this gap by aggregating OEM inventory to increase advertisers’ return on advertising spend.