awaken.business is a founder led fractional Customer Success consultancy for B2B SaaS companies between $5M and $50M ARR.

We help uncover hidden revenue leakage through AI powered utilization analysis before it turns into churn.

Most B2B SaaS companies do not lose revenue only at renewal. They lose it months earlier, across customer lifecycle points that are often measured separately but rarely connected.

awaken.business connects those signals into one diagnostic system.

Five revenue exit points:

→ Activation failures that look like completed onboarding
→ Adoption drop offs hiding behind stable login numbers
→ Features shipped but not fully adopted
→ Dormant accounts that are active in the system but weak in value
→ Expansion signals that never reach revenue teams

What we deliver:

→ Lifecycle revenue diagnostics across activation, adoption, utilization, dormant accounts, and expansion signals
→ Customer health scoring tied to revenue risk, not activity metrics
→ Onboarding systems that measure time to first value, not completion rate
→ Dormant account recovery motions focused on reactivation, value reminders, and executive narratives
→ Expansion signal capture that turns usage and engagement data into revenue opportunities
→ AI enabled CS operating systems that support pattern detection, lifecycle visibility, health scoring, and revenue risk analysis while keeping judgment human led

Structured engagements. 3 to 6 months. Clear deliverables. Measurable commercial outcomes. Systems your team can continue running after the engagement.

Human led. AI enabled.

Founded by Burcu Altuntas, combining 7+ years in channel marketing and GTM at Oracle across Turkey and Africa with 7+ years in Customer Success operations at SAP across EMEA.

📩 hello@awaken.business


awaken.business

Org chart

Teams

Offices

awaken.business

Org chart

Teams

Offices

Related companies