Michael Wilk

Michael Wilk has a diverse work experience in various marketing and demand generation roles. Michael is currently working as a Fractional Head of Demand Generation at Aware, a global B2B SaaS company. Prior to this, they served as an Advisor at ad-versary. Before that, they held the position of Vice President, Global Demand Generation at Siteimprove. Michael also worked as a Vice President, Demand Generation at Aurea Software, a $300M+ ARR global private equity firm-owned B2B SaaS company. Before that, they served as a Fractional CMO in a self-employed capacity and as a Senior Vice President, Marketing & Operations at Birkman. Their previous roles also include Vice President, Marketing at Profiles International, Vice President, Marketing at F4W, Director of Digital Marketing at AAA, and Marketing Manager at World Commerce Online, Inc.

Michael Wilk obtained an Associate's Degree in Liberal Arts and Sciences/Liberal Studies from Seminole State College of Florida between 1990 and 1993. Michael then pursued a Bachelor of Science in Advertising at the University of Florida from 1994 to 1995. In addition to their formal education, Michael has acquired several certifications in various fields, including Account-Based Marketing Foundations, Advanced Content Marketing, Advanced Lead Generation, Demandbase Solutions, Hootsuite Social Marketing, Microsoft Advertising Certified Professional, eMarketing Institute Web Analytics, The Fundamentals of Digital Marketing, Advanced Google Analytics, Google Analytics Individual Qualification (GAIC), Google Analytics for Power Users, Google Tag Manager Fundamentals, HubSpot Content Marketing, HubSpot Email Marketing, HubSpot Inbound Marketing, HubSpot Social Media, Drift Conversational Marketing, Google Ads Video, Google Search Ads 360, and Google Ads - Measurement. These certifications were obtained between December 2020 and February 2021 from institutions such as LinkedIn, Demandbase, Hootsuite Academy, Microsoft, eMarketing Institute, Google Digital Garage, Google, Google Digital Academy (Skillshop), HubSpot Academy, and Drift.