Deborah Bye

Deborah Bye is a seasoned digital marketing professional with extensive experience across various organizations. Currently serving as a Journey Specialist at Aware Super since November 2023, Deborah has previously held significant roles at Insignia Financial as a Senior Manager and Senior Digital Marketing Specialist, and at Bupa Australia & New Zealand as a Digital Marketing Manager and Senior Digital Marketing Specialist. Deborah's career began at The Smith Family as a Digital Marketing Specialist, where success included managing an e-commerce website and delivering impactful digital campaigns. Additional experience includes roles at Returnity as a Digital Producer and Allens as a Web Content Administrator. A graduate of the University of Wollongong with a degree in Information and Communication Technology specializing in E-Commerce, Deborah excels in digital strategy and optimization.