Diane Leonard

Senior Manager, Brand Performance And Acquisition at Aware Super

Diane Leonard has a diverse range of work experience spanning over two decades. Diane is currently employed as a Senior Manager of Brand Performance and Acquisition at Aware Super since October 2020. Prior to that, they worked at First State Super as a Senior Manager of Digital Marketing and Optimisation from September 2019 to October 2020. Diane also served as the Digital Services Lead at First State Super from April 2019 to September 2019.

Before their time at First State Super, Diane worked as a Digital Marketing Manager at Aussie Home Loans from January 2014 to March 2019. Prior to that, they were a Senior Digital Engagement Marketing Manager at Bupa Australia from February 2011 to December 2013, where they oversaw various online marketing campaigns and managed a team.

Diane also has experience in event planning as a Conference Organiser for the Social Franchising Summit in April 2013. In this role, they organized Australia's first social media conference for the franchise industry.

Additionally, Diane held the position of Online Marketing Manager at Mortgage Choice from February 2007 to February 2011. Diane achieved notable successes, such as transitioning over 400 mortgage broker websites to a new content management system and achieving top rankings on Google search results for competitive keywords.

Earlier in their career, Diane worked as a Marketing Communications Manager at James Hardie Australia from March 2005 to February 2007, where they managed corporate communications and established workflow management procedures.

Prior to that, they served as the Marketing and Corporate Communications Manager at ABB Australia from February 2000 to February 2005. In this role, they developed and implemented marketing and communications strategies, established an Intranet site, and implemented a customer feedback system.

Diane's career began as a Marketing and Events Manager at the Health Services Association of NSW from February 1999 to January 2000. Diane also worked as a Marketing Coordinator on contract at Nutrimetics from September 1998 to January 1999.

Diane Leonard obtained a Bachelor of Arts (BA) in Communication from Western Sydney University, completing their studies between 1992 and 1994. Diane furthered their education by pursuing a Master of Marketing Management degree with a focus on Strategic Marketing at the Macquarie Graduate School of Management (MGSM), during the period of 2001 to 2003. In addition to their academic credentials, they obtained the Inbound Certification from HubSpot in April 2015.

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Timeline

  • Senior Manager, Brand Performance And Acquisition

    October, 2020 - present

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