Lara Elgey

Lara Elgey has extensive experience in marketing and strategy roles. Lara is currently the Head of Strategy & Performance at Aware Super since July 2022. Prior to this, they worked as a Senior Manager Strategy and Enablement at Aware Super from November 2021 to July 2022. Before joining Aware Super, Lara held various positions at QSuper Group from March 2017 to November 2021. These roles included Senior Manager Strategic Partnerships and Senior Marketing Strategy Specialist. Lara was responsible for setting and delivering strategic customer and marketing objectives, identifying emerging consumer trends, developing new brand and marketing ventures, and formulating customer and marketing strategies.

Earlier in their career, Lara worked as the Owner of Flare Integrated Marketing from January 2005 to October 2017. In this role, they provided professional marketing advice, support, and copywriting services to clients in financial services, professional services, and SMEs. Lara also worked with Sophisticated Access Capital as a Brand Marketing consultant for Cygura from November 2014 to January 2017, where they provided marketing strategy, branding, and business development advice.

Lara started their career at Boystown Fundraising as a Marketing Coordinator from 1992 to 1995, followed by roles at Clayton Utz as a Marketing and Business Development professional from 1997 to 2000, and at Suncorp as a Marketing Manager in Wealth Management and General Insurance from 2000 to 2006.

Lara Elgey has a strong background in marketing strategy, customer insights, and brand management, with a focus on financial services and professional firms.

Lara Elgey completed their Bachelor of Commerce (B.Com.) degree in Marketing and Law in Commerce from Griffith University between 1989 and 1991. Additionally, they attended All Hallows, although no specific degree or field of study information is available.