Feico Van Der Veen

Feico Van Der Veen is an accomplished entrepreneur and sustainability advocate with a diverse background in founding and managing multiple companies. Currently serving as the Founder and Managing Director of AWARE™, Feico champions the elimination of greenwashing by ensuring transparency in sustainability claims. Previous ventures include founding Summit-Brands, which developed the Arvin Goods® brand focused on sustainable household accessories, and Polylana® Fiber, known for producing environmentally friendly fiber. Feico also played a pivotal role in ITC as Founder and CEO, overseeing the design and distribution of fashion accessories and promotional products. Additionally, experience at ITC Sales Promotion and Bottle Promotions further highlights a strong history in product development and brand management. Currently, Feico acts as a Senior Consultant at ITC, providing expertise in sustainable textiles to enhance brand nominations. Education at HEAO Small Business School complements an extensive professional journey spanning over three decades.