Alex Loftus

Alex Loftus is an experienced leader in the travel and tourism sector, currently serving as the Managing Director of the Specialist Brand Division at Awaze since June 2021, and previously held the position of Chief Operations Officer in Supply. Prior roles include Commercial Director for easyJet Holidays, where Alex played a key role in launching the business, and Business Development Director at TUI, focusing on global tours. Alex has a strong track record of redefining business strategies and driving profitability across various divisions within TUI, including leadership roles in TUI France and TUI Russia. With foundational experience at TUI UK and Willis Corroon, combined with academic credentials from the University of Exeter and ongoing education at IMD, Alex possesses a robust background in economics and business development.