Mike Wheeler

Mike Wheeler is a Commercial Trading Director at Awaze, where they have been contributing since 2025. Previously, Mike held various leadership roles at The Very Group, including Home & Retail Operations Director and Group Fulfilment Director, from 2020 to 2022. They also served as Group Head of Sales & Trading at Shop Direct from 2014 to 2018 and were involved in multiple positions within Shop Direct, such as Head of Performance Marketing and Head of Search Marketing, between 2007 and 2013. Mike holds a BA (Hons) in Design: Advertising from the University of Staffordshire, earned from 1998 to 2002.