Noreen K. has a diverse work experience in digital marketing and management roles. They started their career in 1998 as a Product Manager at MOBA Mobile Automation, where they were responsible for coordinating market presence and external communication. They then worked as an Online Media Planner at Pixelpark from 2000 to 2002, advising clients on effective target group communication and developing media strategies. In 2002, Noreen worked as an intern at the European Union Business Council Kuala Lumpur, gaining experience in the Asia-Pacific region.
Noreen joined eBay in 2003 as an Online Marketing Manager, overseeing keyword advertising campaigns and implementing optimization strategies. From 2006 to 2008, they worked at ChannelAdvisor as an Enterprise Account Manager, playing a strategic role in keyword advertising for international e-commerce clients.
In 2009, Noreen joined Ticketmaster - Seatwave as an Online Marketing Manager. Later that year, they moved to iProspect and took on the role of SEA Manager, where they had overall strategic responsibility for keyword advertising across multiple channels.
From 2011 to 2018, Noreen worked at ChannelAdvisor again, this time as a Campaign Manager Digital Marketing, European Services. They managed digital marketing strategies for international clients, optimized campaign performance, and increased revenue and sales figures. During this time, Noreen also took on responsibilities such as onboarding new customers and supporting sales pitches.
In 2018, Noreen joined Uberall as a Senior Performance Marketing Manager, responsible for B2B performance marketing, lead generation, and increasing website visitors and social media following. They executed SEA campaigns and monitored KPIs using various tools. In 2022, they transitioned into the role of Senior Digital Marketing Manager at Uberall, focusing on maintaining and optimizing the company's website and creating campaign-related pages.
Most recently, in 2023, Noreen joined AX Semantics as a Senior Marketing Manager.
Noreen K. completed their first diploma (Vordiplom) in Economics from Humboldt-Universität zu Berlin from 1991 to 1995. Noreen later pursued higher studies at Hochschule für Technik und Wirtschaft Berlin, earning a Diploma in Business Administration and Management, General from 1996 to 1998.
In addition to their formal education, Noreen K. holds several certifications. These include the Google Ads Search Certification from Google (obtained in 2023), the OMR Academy Zertifikat: SEO Fundamentals from Headstart Studios (obtained in November 2021), Google Analytics – Individuelle Qualifikation from Google, and Zertifizierung für Werbung bei Google Shopping from Google. The specific months and years of obtaining the Google Analytics and Google Shopping certifications are not provided.
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