Ali Bathews is currently the Head of Customer Experience and Communications at AXA, where they leverage 25 years of experience in the regulated business sector to enhance customer interactions through technology and multi-channel communications. Previously, they served as the Head of Correspondence Solutions at Centrica, British Gas, managing creative teams and overseeing the transformation of customer communications. From 2020 to 2023, Ali was a Communications and CX consultant and business owner, further honing their expertise in operational and systems onboarding. Their work has consistently focused on creating empathetic and valuable customer journeys.
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