At Axe Sports Group, we believe success on the field should translate into purpose off it.

We are a sports marketing agency built to represent, develop, and protect athletes at every stage of their journey, from securing NIL and brand partnership deals with companies like Bank of America and Uber, to building the financial literacy, mental resilience, and real-world skills that outlast any contract.

The agency was founded by former college athletes with the aim of helping current athletes earn what is rightfully theirs in an industry where colleges, universities, and television networks have traditionally benefited monetarily from those athletes' talents. 

Axe Sports seeks partners brands athletes to develop innovative marketing solutions that can help level the playing field for young athletes in the business of sports and grow emerging businesses.


Axe Sports Group

Ish Showell

This department focuses on developing and managing partnerships with brands to enhance marketing and promotional opportunities.

Brand Partnerships

This department is responsible for setting the strategic direction and vision for the organization.

Executive Leadership

This department oversees strategic initiatives and provides high-level support to executive leadership.

Executive Administration

This department focuses on driving revenue through sales efforts and managing relationships with clients.

Axe Sports Group

Org chart

Teams

Brand Partnerships

Executive Leadership

Executive Administration

Sales and Representation

Offices

Axe Sports Group

Org chart

Teams

Brand Partnerships

Executive Leadership

Executive Administration

Sales and Representation

Offices

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