Ericka Rodriguez

Founder at Axiology Beauty

Ericka Rodriguez has a diverse work experience, beginning with their role as Co-Founder of GRO in 2009. In 2008, they were a Community Support Specialist at OPTIONS Family of Services, where they fostered positive relationships and helped developmentally disabled adults reach and maintain full inclusion in their community. In 2011, they became a Sales Representative at Wyndham Vacation Ownership, where they developed creative solutions to reveal how upgrading current vacation packages could grant perks and benefits to one's vacation life. In 2010, they were a Sales Representative at The Ridge Tahoe, where they created a tailored, persuasive presentation on how a purchasing decision could save one thousands of dollars on their vacation costs, place them in luxurious condos throughout the world, and create a better quality of life for themselves and their loved ones. In 2013, Ericka was a Sales Associate at Juice Press, where they educated consumers on the healing benefits of organic, raw, and unpasteurized juices and smoothies. Finally, in 2014, Ericka became the Founder of Axiology Beauty, a natural, organic and vegan lipstick line. As the Founder, they created the vision and strategy behind the cosmetics company and developed the brand story and related the story to the consumer experience.

Ericka Rodriguez obtained a Bachelor's degree in Business Administration and Management, General from California Polytechnic State University-San Luis Obispo in 2009. Ericka also attended Universidad de Barcelona from 2007 to 2008. In addition, they obtained a Colorado Real Estate License from the Colorado Department of Real Estate in January 2012 and a Nevada Timeshare License from the Nevada Department of Real Estate in December 2010.

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