Herb Scribner

Senior Associate, Audience

Herb Scribner is a seasoned journalist with extensive experience in breaking news reporting and audience engagement. Currently serving as a Senior Associate for Audience at Axios since June 2025, Herb focuses on reporting breaking news, writing explainers, and analyzing content data. Prior roles include Style Breaking News Reporter at The Washington Post and Reporter at Axios, where Herb consistently led in audience engagement metrics. Herb's background also includes significant experience at Deseret News as a Trending News Editor, as well as various editorial roles at Deseret Digital Media and Soccer Newsday. A graduate of the University of Massachusetts Amherst with a B.A. in Journalism, Herb has demonstrated a commitment to impactful storytelling throughout a diverse career in both print and digital media.

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