Afton Lucente, MBA has a diverse work experience spanning over 20 years. Afton is currently the Head of Field and Partner Marketing, Americas at Axis Communications since November 2021. In this role, they lead the field and channel marketing teams and is responsible for developing and implementing marketing strategies to drive pipeline growth.
Prior to their current role, Afton served as the Vice President of Marketing at NSC from July 2020 to October 2021. During their tenure, they focused on strengthening the NSC brand and subsidiaries, developing brand strategies and messaging, enhancing digital strategies, and implementing Net Promoter Score measurements for clients.
Before joining NSC, Afton worked as the Director of Marketing at NEOS from June 2018 to July 2020. Afton was responsible for overseeing marketing initiatives and strategies during their tenure.
From 2016 to 2018, Afton held positions at Carousel Industries. Afton served as the Director of Field and Channel Marketing, where they managed the marketing team and developed go-to-market strategies. Afton also worked as a Channel Marketing Manager, focusing on marketing initiatives with channel and distribution partners.
Prior to Carousel Industries, Afton had extensive experience in the staffing industry. Afton worked as the Vice President of Marketing & Communications at TRC Staffing Services, Inc. from October 2012 to April 2016, where they developed marketing programs and executed digital strategies. Afton also held roles as Marketing Manager and Marketing Coordinator at TRC.
Early in their career, Afton worked at TMP Worldwide, Inc. as a Senior Account Executive, managing client relationships and overseeing recruitment advertising placements.
Afton began their career as a Sales and Marketing Manager at Johnson Advertising, Inc.
Overall, Afton Lucente has a strong background in marketing and has held leadership positions in various industries throughout their career.
Afton Lucente, MBA completed an Executive MBA program at Georgia State University from 2014 to 2016. Prior to that, they earned a Bachelor's Degree in Business Management with a focus on Human Resource Management from Kennesaw State University from 2001 to 2004. Additionally, they obtained a Lean Six Sigma Green Belt Certification in 2012 and an AIRS CIR Certification in 2008.
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