Axis Securities Limited (ASL) is a subsidiary company of Axis Bank Ltd. engaging in distribution of wide range of financial solutions and broking services to retail customers. Customers  can avail a wide range of lending solutions.
Apart from lending solutions, Axis Direct, a brand under Axis Securities Limited, offers retail broking and investment services. Axis Direct account brings all investment options together under one roof, giving you the power to diversify your portfolio. Axis Direct with over 1.7M customers has been awarded the “Best Growing Equity Broking House” award.
ASL aims to become a key partner for marketing Axis Bank’s products and leading player in the retail broking space by excelling in customer experience, innovation, productivity and process efficiency.

Recognitions and Achievements-

2018 
- IAMAI 8th India Digital Awards(Bronze) 
-"Best Email Marketing Campaign" -7th ACEF Global Customer Engagement Awards(Silver) 
-"Use of Innovation in Email Marketing" - BSE Commodity Equity Outlook Award 
-Top Equity Broker of the Year

2017 
-BSE Commodity Equity Outlook Award 
-Top Equity Broker of the Year - Axis Direct's website awarded the DMA India Award 
-The Axis Direct website received 'The India's Best Design Project Award' in the Best Web/E-Commerce Category for its innovative '#SimpleHai' Investment Approach.

2016 
-Zee Business Market Excellence Award 
-Best Equity Research - Technical - DMA India Awards (Gold) 
-Marketing Innovation Award - DMA International ECHO Awards (Gold) 
-Best Use of Email Marketing - DMA Asia ECHO Awards (Gold) 
-Effectiveness in Financial Products and Services 

2015 
-D&B Equity Broking Awards 
-Best Growing Equity Broking House (Retail) - DMA Asia ECHO Awards (Bronze) 
-Effectiveness in Financial Products and Services 

2014 
-D&B Equity Broking Awards 
-Best Growing Equity Broking House (Retail)

2013 
-D&B Equity Broking Awards 
-Fastest Growing Equity Broking House (Mid - size firms)  

Banking

Credit

FinTech

Investment Management

Trading & Exchanges

Axis Securities Limited

Axis Securities Limited's headquarters in Mumbai, India

This department focuses on analyzing data and providing insights to support business decision-making.

Business Intelligence Unit

This department focuses on overseeing daily organizational processes and supporting managerial functions.

Management Operations

This department oversees sales strategies and operations to drive revenue growth.

Sales Management

This department provides strategic direction and oversight for the organization.

Executive Leadership

This department focuses on the buying and selling of equity securities, managing trading strategies and market analysis.

Equity Trading

This department provides expert guidance and strategies related to equity investments and financial advisory services.

Equity Advisory

This department is responsible for overseeing the development, marketing, and lifecycle management of products.

People (7)

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Other teams

Management Operations

Sales Management

Executive Leadership

Equity Trading

Equity Advisory

Product Management