Axtella supports the financial network of broker-dealers Sigma Financial Corporation and Parkland Securities, LLC, and a registered investment advisor, Sigma Planning Corporation, and serves a growing network of experienced financial professionals. Led by owner and CEO Jerry Rydell and President Brandon Rydell, Axtella boasts over four decades of industry leadership, merging tradition with innovation in the services and tools it provides its network of advisors. Its unique, independent structure fosters collaboration, emphasizes advisor autonomy, and delivers customized solutions. Axtella offers comprehensive technology support, advisor growth resources, education, and comprehensive advisor succession solutions. 

Business Tools

Investment Management

Axtella

Axtella's headquarters in Ann Arbor, MI, United States

Jerry Rydell

Maria B.

Brian Carter

Dana Rhodes

The Leadership Team at Axtella, comprised of the CEO, SVP of Advisory Services, VP of Technology, SVP of Marketing & Communications, and Associate Vice President of Technology & Infrastructure, is responsible for strategic decision-making and steering the company towards its vision. This team ensures alignment across departments, drives innovation and growth, supports the financial network of broker-dealers and financial advisors, and maintains a focus on delivering customized, independent solutions and comprehensive support for their advisor network.

Leadership Team

The Compliance and Relationship Management team at Axtella ensures that all financial activities and advisory services comply with relevant regulations while nurturing strong relationships with financial professionals in its network. The team safeguards adherence to legal standards, mitigates risk, and supports advisors by providing guidance and fostering trust and communication.

Compliance and Relationship Management

The Marketing and Communications Team at Axtella focuses on promoting the brand and services of the company to its network of financial professionals and prospective clients. The team develops strategic marketing campaigns, creates digital content, designs visually compelling materials, and oversees public relations efforts to enhance Axtella's market presence. By leveraging both traditional and digital channels, this team aims to drive advisor acquisition, support product marketing, and uphold the company's reputation in the industry.

Axtella

Org chart

Teams

Leadership Team

Compliance and Relationship Management

Marketing and Communications Team

Offices

Axtella

Org chart

Teams

Leadership Team

Compliance and Relationship Management

Marketing and Communications Team

Offices

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