Ketan W.

Ketan W. is an experienced Applied Data Scientist at Axtria - Ingenious Insights since March 2018, where notable contributions include the development of an AI/ML-powered recommender system for omnichannel marketing, which received recognition at the 2023 Annual PMSA Conference. Previous roles include a Consultant in Business Strategy & Operations at Oracle, where Ketan analyzed customer journeys and segmented customers to enhance support renewal rates, and an Associate in Business Intelligence & Strategy at Nissan Motor Corporation, focusing on the impact of marketing campaigns on sales. Prior experience also encompasses an Associate position in Business Strategy at Mahindra Group, where Ketan significantly improved online lead conversion rates. Ketan holds a Master’s Degree in Data Science from Rutgers University, a Certificate Course in Data Science from the Massachusetts Institute of Technology, an MBA in Marketing from Christ University, and a Bachelor of Technology in Electrical Engineering from Chitkara University.