Suricha Goel

Suricha Goel is a Senior Manager at Axtria - Ingenious Insights with experience spanning from June 2014 to the present. In this role, Suricha has led major projects for pharmaceutical clients, focusing on KPI development, business requirements, and customer insights. Responsibilities have included managing client relationships, timelines, and training new hires. Suricha has also developed Marketing Mix models in R to analyze the effectiveness of marketing channels. Prior experiences at Axtria include roles as Manager, Project Lead, Sr Associate, Associate, and Business Analyst, where Suricha contributed to optimizing marketing budgets and performing extensive data analyses. Prior to Axtria, Suricha interned at Goldman Sachs, developing a web application for product relationship visualization. Suricha holds a Bachelor's Degree in Electrical Engineering from the Indian Institute of Technology, Roorkee.